FT shows how it should be done


Good article from The Media Briefing showing how the FT drives revenue from quality journalism. All publishers should have adopted a similar model but most didn’t, which is why they’re all still flapping around attempting to survive from ill-founded digital ‘strategies’.

If you were to make a list of the most venerable and well-known publications in the world, the Financial Times would be towards the top. Over the course of its existence it has been a watchword for in-depth economic news, and recent endeavours have seen it pivoting more towards analysis and a closer relationship between its print and digital products.

Read full article at The Media Briefing


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