I’ve always said that, to use marketing automation properly, you need to do a hell of a lot of manual work. This article on AdExpresso emphasises that although marketing automation is a fantastic tool, you need to apply a great deal of intelligence to maximise its effectiveness. Close the pop-up, apparently they want to know who you are.
Marketing automation is considered to be an incredible tool to step up your marketing game. But you need to know how to use it to its full potential.
Because if you are unable to understand how you should be using it or if you don’t have the necessary planning, execution, and analysis, then your marketing automation will not let your business grow.