Interesting thread on inbound.org around the use of the term ‘Growth Hacker’. I tend to agree with Sujan Patel’s comment:
It’ll be here for a while but it’s misused most of the time. ……….there’s no magic growth hack it’s about going deeper than top of funnel marketing and truly understanding your product/service/offering and your customer.
At the end of the day marketing in this era requires more depth (product marketing, UX, understanding customers problems & friction points) and an omni channel approach.