A Growth Hacker by any other name


Interesting thread on inbound.org around the use of the term ‘Growth Hacker’. I tend to agree with Sujan Patel’s comment:

It’ll be here for a while but it’s misused most of the time. ……….there’s no magic growth hack it’s about going deeper than top of funnel marketing and truly understanding your product/service/offering and your customer.

At the end of the day marketing in this era requires more depth (product marketing, UX, understanding customers problems & friction points) and an omni channel approach.

Read the full thread on inbound.org


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