Content: Topics over keywords?

long-tail-keywords-1

Here’s a really insightful post from Hubspot, questioning if marketers should rethink their keywords strategy around content. With ever-changing algorithms and user behaviour, the discipline of search doesn’t stand still.

More significant than the way in which the search engines themselves are evolving is the way that the searcher is communicating with the search engines.

Amplified by the rise of mobile and voice search, queries have become more and more conversational.

Read the full article on the Hubspot blog

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s