Getting the measure of social media

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Analysing the effectiveness of social media activity can be difficult, and there are several differing views as to the best way to achieve significant results. Simply Measured’s article suggests a logical and relevant method.

Despite the challenges, a defined social media strategy combined with proper measurement can lead to real business and marketing wins — and set the structure to find the return on investment (ROI) of your social media marketing efforts.

Read the full article at Simply Measured

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