PPC is the planning key

google-adwords-keyword-planner

There are many conflicting reports of changes Google may have made around access to its Keyword Planner.

Whatever the truth, this article by David Zimmerman published on www.marketingprofs.com, gives an interesting alternative keyword analysis method, using PPC.

And that got me thinking: If I would have to pay for a keyword research tool anyway, why not use pay-per-click (PPC) advertising for my keyword research? If I create a small PPC campaign, I can get keyword data and several other advantages, too.

Read the full article at marketingprofs.com

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