Terminology matters?


Intercom is dropping the phrase ‘content marketing’, and they explain why in a post on their blog.

In my opinion, labelling is the enemy of marketing (unless you’re in the retail trade – Ha!), and to examine how we identify each strand of our profession detracts from what we’re supposed to be doing – taking products to market using the optimum tools available.

At Intercom we avoid phrases like blogs (to refer to individual posts) and ebooks (a book is a book) as we feel they demean the value of what we’re offering.

You can read the full post on Intercom’s blog


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s