Online behaviour report; any use?

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No real surprises in this report on online user behaviour, although it does emphasise the importance of video and the challenges of online advertising.

Approximately 43 percent of users say they browse content in the afternoon because they want to take a break. You likely have these slumps in your own day – when you are working but your productivity is failing because your concentration is waning. Instead, you go online to see what’s new and maybe to check your social networks.

Read the full article on Business 2 Community

A Growth Hacker by any other name

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Interesting thread on inbound.org around the use of the term ‘Growth Hacker’. I tend to agree with Sujan Patel’s comment:

It’ll be here for a while but it’s misused most of the time. ……….there’s no magic growth hack it’s about going deeper than top of funnel marketing and truly understanding your product/service/offering and your customer.

At the end of the day marketing in this era requires more depth (product marketing, UX, understanding customers problems & friction points) and an omni channel approach.

Read the full thread on inbound.org

Is outbound marketing no more?

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Inbound marketing is very much the in thing now, so is there still a place for outbound in the mix? Of course there is, silly, and this article on Conservit LeadSeed advocates the ‘horses for  courses’ approach; if it works for your sector, keep doing it.

The bloke from Hubspot, funnily enough, disagrees.

The other problem with outbound marketing initiatives is that they often have only a short shelf-life. A TV commercial may last 90 seconds, and then it vanishes into the past. Newspaper ads suffer from the same problem – nobody reads yesterday’s papers, let alone last week’s. Cold calls very often end up with the prospect slamming the phone down or the door shut. Emails are very easily deleted – that’s if they don’t end up in spam folders in the first place.

Read the full article on Conservit LeedSeed

Growth hacking? No, inbound marketing

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Interesting article from 2013 by ‘serial entrepreneur’ Gagan Biyani attempting to distinguish between ‘growth hacking’ and ‘marketing’.

I would suggest that, 3 years on, most of the growth hacking tactics he describes are standard inbound marketing techniques. Growth hacking in 2016 look very different.

Like most people who do marketing for startups, I have a love-hate relationship with the term “growth hacker.” On the one hand, it has allowed startup marketers to differentiate themselves from their counterparts in corporate America. On the other, it just sounds like one of those Silicon Valley buzz words that makes you want to puke every time you hear it (can anyone say “pivot”?).

Read the full article on The Next Web