Getting the measure of social media

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Analysing the effectiveness of social media activity can be difficult, and there are several differing views as to the best way to achieve significant results. Simply Measured’s article suggests a logical and relevant method.

Despite the challenges, a defined social media strategy combined with proper measurement can lead to real business and marketing wins — and set the structure to find the return on investment (ROI) of your social media marketing efforts.

Read the full article at Simply Measured

Online behaviour report; any use?

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No real surprises in this report on online user behaviour, although it does emphasise the importance of video and the challenges of online advertising.

Approximately 43 percent of users say they browse content in the afternoon because they want to take a break. You likely have these slumps in your own day – when you are working but your productivity is failing because your concentration is waning. Instead, you go online to see what’s new and maybe to check your social networks.

Read the full article on Business 2 Community