In the fast moving world of digital marketing, more traditional aspects of the marketing mix often get sidelined. This is a great article (from back in 2014) by Jean Spencer on why PR is still a very relevant and effective marketing tactic.
We just hired our first full-time PR person.
When we were hiring for the position, I remember cautiously warning each candidate we interviewed, “We’ve never really had an ‘official PR person’ on the team. Historically, it’s been our philosophy to avoid traditional marketing tactics.”