PR, even more relevant today

prjobs

In the fast moving world of digital marketing, more traditional aspects of the marketing mix often get sidelined. This is a great article (from back in 2014) by Jean Spencer on why PR is still a very relevant and effective marketing tactic.

We just hired our first full-time PR person.

When we were hiring for the position, I remember cautiously warning each candidate we interviewed, “We’ve never really had an ‘official PR person’ on the team. Historically, it’s been our philosophy to avoid traditional marketing tactics.”

Read the full article at The Content Marketing Institute