Sorry to interrupt, but your SEO is hurting

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Great article by Neil Patel on QuickSprout around interstitials, and how they will affect a site’s SEO after Google’s planned algorithm update. For those not in the know, you will have seen an interstitial, even if you’re likely to have called it by a completely different name. More than likely, not a very nice name. They’re the pop-ups that interrupt your reading of a web page, usually containing commercial advertising (on publishing sites) or various methods of collecting your data.

Web visitors will see the negative effect on SEO as just punishment, site owners will see it as yet another barrier to negotiate when trying to engage with their visitors. Which is slightly ironic really, given that it’s the interstitials that block engagement in the first place.

Publishers will have to make a judgment whether to sacrifice paid advertising revenue for better SEO – although they will all choose the revenue.

Up until January 10, 2017, having interstitials on your website shouldn’t have any impact on your rankings.

It’s business as usual for the time being.

But once that day rolls around, all bets are off.

While it remains to be seen just how big of an impact this update will be, it’s safe to say it’s not going to do your SEO any favors if you’re still using interstitials.

I think this update is somewhat of a wake-up call, telling us we need to focus more on the user and find ways to promote our offers without being disruptive.

Read the full article at Quicksprout

FT shows how it should be done

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Good article from The Media Briefing showing how the FT drives revenue from quality journalism. All publishers should have adopted a similar model but most didn’t, which is why they’re all still flapping around attempting to survive from ill-founded digital ‘strategies’.

If you were to make a list of the most venerable and well-known publications in the world, the Financial Times would be towards the top. Over the course of its existence it has been a watchword for in-depth economic news, and recent endeavours have seen it pivoting more towards analysis and a closer relationship between its print and digital products.

Read full article at The Media Briefing