Remarketing can be an extremely effective tool to increase conversions. Done badly – and I see examples on a daily basis – it can annoy your potential customer and waste a lot of your budget.
Samantha Mykyte’s comprehensive article on wishpond.com explains the major mistakes you can make with your remarketing campaigns.
When executed in the right manner and designed with the user in mind, your retargeting campaign can significantly boost your sales funnel ROI. All you just need to do is figure out which mistakes you’re making and how you can fix them.