PPC is the planning key

google-adwords-keyword-planner

There are many conflicting reports of changes Google may have made around access to its Keyword Planner.

Whatever the truth, this article by David Zimmerman published on www.marketingprofs.com, gives an interesting alternative keyword analysis method, using PPC.

And that got me thinking: If I would have to pay for a keyword research tool anyway, why not use pay-per-click (PPC) advertising for my keyword research? If I create a small PPC campaign, I can get keyword data and several other advantages, too.

Read the full article at marketingprofs.com

Content: Topics over keywords?

long-tail-keywords-1

Here’s a really insightful post from Hubspot, questioning if marketers should rethink their keywords strategy around content. With ever-changing algorithms and user behaviour, the discipline of search doesn’t stand still.

More significant than the way in which the search engines themselves are evolving is the way that the searcher is communicating with the search engines.

Amplified by the rise of mobile and voice search, queries have become more and more conversational.

Read the full article on the Hubspot blog

Online behaviour report; any use?

sca_m-t-classroom62fb-cropstudents-at-desk_istock1986700lg-copy-721x385

No real surprises in this report on online user behaviour, although it does emphasise the importance of video and the challenges of online advertising.

Approximately 43 percent of users say they browse content in the afternoon because they want to take a break. You likely have these slumps in your own day – when you are working but your productivity is failing because your concentration is waning. Instead, you go online to see what’s new and maybe to check your social networks.

Read the full article on Business 2 Community