Getting the measure of social media

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Analysing the effectiveness of social media activity can be difficult, and there are several differing views as to the best way to achieve significant results. Simply Measured’s article suggests a logical and relevant method.

Despite the challenges, a defined social media strategy combined with proper measurement can lead to real business and marketing wins — and set the structure to find the return on investment (ROI) of your social media marketing efforts.

Read the full article at Simply Measured

Social media, picture this

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Smart Insights published this article in January this year covering a report by TrackMaven on the state of social media.

Particularly interesting is the high engagement gained from Pinterest and Instagram, which many organisations should have taken notice of during the past 12 months.

There are big differences between industries when it comes to audience size, but in large part these are probably explained by how well the industries are suited to social media . It is always going to be hard to get people to be as excited by insurance as it is by a new car or new clothes.

Read the full article at Smart Insights